Post-Purchase Follow-Up Email
This email test was sent to customers who purchased their first luxury item from us. This email was also segmented and personalized copy was created for a beauty version and a jewelry version.
Sarah Kramer
Copywriter and copy editor with a strong marketing background
Tiered Gift Card Email
Copy from a recent promotional email, focusing on some of the designers participating in the promotion and their recent pre-fall collections.
Updated Post-Purchase Touchpoint 2
In our post-purchase series, we created a new touchpoint for customers to push more recommendations based on their recent shopping habits, as well as encourage them to download our new app to shop.
Still emo: Music genre sees increase in popularity in D-FW a decade after its peak
An article written for the Dallas Morning News
Monthly Wrap-Up Email
This email was created to test a monthly wrap-up format that highlights what customers purchased last month and what they might be interested in next month.
Updated Post-Purchase Touchpoint 1
This copy was updated for our post-purchase email sent to customer who recently shopped. The copy was changed to be more personalized and to drive recommendations based on the customer's recent purchase.
Coming up roses: Where to dine in D-FW this Valentine's Day
An article written for the Dallas Morning News
Cross-Channel Second Purchase Accelerator Email
This email was sent to customers to try to drive a second purchase by offering an exclusive discount code. In addition to the email, we created assets for SMS and the Neiman's app to drive customers to shop.
MMS Promo Test
The copy for the image and the SMS message was created for this test to find out if customers responded better to text messages that contained an image instead of text only.
